2018 Housewares Show: Leveraging Emerging Retail Technology to Build Brands.

In March 2018, I had the opportunity to talk about how technology is changing the retail experience at the Housewares show at McCormick Place with my colleague Jeff Mau of Digitas. Our talk is below along with a few images from the event. Definitely plan on returning next year.

Nespresso VR(ish) experience. The table sculpture was amazingly detailed, but I was underwhelmed when the content was not mapping to it. Felt like a missed opportunity to create a wow experience. The coffee, as usual, was great.

Nespresso VR(ish) experience. The table sculpture was amazingly detailed, but I was underwhelmed when the content was not mapping to it. Felt like a missed opportunity to create a wow experience. The coffee, as usual, was great.

The world's largest mixer. You can see the wall of mixers in the background.

The world's largest mixer. You can see the wall of mixers in the background.

The wall of mixers with every conceivable attachment on the bottom row.

The wall of mixers with every conceivable attachment on the bottom row.

My future wine cooler...

My future wine cooler...