I'm the Managing Director of Marketing Services at Verndale, where I hold full P&L ownership and a seat on the firm's Executive Leadership Team. With 25+ years in marketing strategy, digital transformation, and AI enablement, I've built and scaled three P&L-owned practices across three firms, spanning marketing, digital engagement, and emerging technology, turning each into an AI-enabled growth engine. My professional focus spans AI enablement, MarTech, personalization, and digital experience innovation.

Key Professional Themes

AI & Search Evolution:

I focus on how brands are adapting to algorithmic visibility challenges. As I like to say, "traffic is no longer the best proxy for intent." I design for people while creating content machines can interpret and prioritize.

Strategic Framework – Align, Activate, Amplify:

My methodology centers on aligning strategy with customer signals, activating connected cross-channel experiences, and amplifying performance through continuous testing and optimization.

Personalization as Competitive Advantage:

I push beyond basic personalization toward experiences that feel genuinely personal. "Connection is no longer optional. It's the currency of modern marketing."

Career Background

- Managing Director, Marketing Services at Verndale (previously Vice President, Marketing Services)

- Former Director, Digital Marketing Strategy at Perficient, a global digital consultancy (~$900M revenue)

- Former Executive Vice President of Digital Engagement at August Jackson

- Former VP/Director of Emerging Technology & Digital Strategy at Leo Burnett

- 25+ years in digital transformation and innovation across major brands including P&G, Coca-Cola, McDonald's, Altria, GE Healthcare, AbbVie, Yale University, Samsung, and Intel

Career Highlights

• Verndale: Grew the Marketing Services practice from $1.9M to $3.5M in a year (an 84% increase) while doubling the team, with full P&L ownership and a seat on the Executive Leadership Team.

• Verndale: Led and contributed to new-business pitch teams winning more than $10M in revenue across seven new client relationships, including Harvard Graduate School of Education and Beth Israel Lahey Health.

• Perficient: Built a B2B CX Center of Excellence for Norfolk Southern, increasing employee productivity by 20%.

• August Jackson: Led the virtual platform strategy for a winning Yale University pitch, then led development and delivery of the platform for the capital campaign's launch event, which raised $7B.

• Leo Burnett: Won a $20M Digital Agency of Record engagement for Altria and expanded the Retail Innovation Lab into The Lab on 21, a content-to-commerce innovation capability for Leo Burnett's core roster.

I have a BA from Columbia College Chicago, a Marketing AI Certificate from Cornell University, Optimizely Opal Development & CMS 13 GTM Accreditation, and a Mini-MBA in Digital Marketing from Rutgers Business School Executive Education. My early career began as a sound artist, and I established Chicago’s first experimental sound and music festival, “In the Eye of the Ear” with Steve Barsotti, while my work was played around the globe.

Outside of work, my family is my biggest motivation. Some of my favorite moments are the trips we've taken together, like our family trip to Italy pictured above, and I try to make time for travel and time together whenever I can. I'm also an endurance athlete, I've completed 43 races, including 19 triathlons along with a mix of 5Ks and 10Ks, a pursuit that keeps me disciplined and level-headed no matter what's happening at work.