How Brands Are Using Emerging Technologies To Reach Consumers

I had the opportunity to be a keynote speaker at Idealliance's Inkredible event in New York on December 6th at the Princeton Club. The inaugural event was a showcase for content marketers and publishers. Since this was a print-centric audience, I focused on how print can and is being used by brands and publishers as a bridge to online experiences.  While I really enjoyed all of the speakers, I found Michael Clinton's talk covering Hearst's view of the future of publishing particularly inspiring. While it seemed counter-intuitive, he shared how they are growing their audience and launching new titles next year. Another snippet from his talk focused on what neuroscience has to say about why print works. 

Here is a video interview from the event via What They Think site.